Eurovalley
Services
Live site
https://www.eurovalley.czThe challenge: Confusing & Outdated
The client's old web was very confusing for them and their clients alike. With no proper hierarchy and flow of information, it felt genuinely difficult to find the right information. The visual side looked outdated and their brand visuals didn't fit their desired tone of voice.
Discovering the real needs
I guided the client's stakeholders through several workshops focused on sorting the great amounts of information they present, and to closely map and further develop their brand strategy. Due to my effective process, autonomy and sharp project leadership, these workshops felt easy and results were satisfying.
Proper information flows & New bold identity
Together we developed a presentable information hierarchy, based on the importance to their users. Layering information from general (e.g. Industrial Solutions) toward highly granular (e.g. Insurance for glass-makers) proved to be an effective solution to dispel the user’s confusion. Their new visual identity is now much bolder and sharp - exactly how the client needs to present themselves. This came together as a complex, yet readable, confident website, that will stand out among the competition.
The Menu
The key piece to make the new web non-confusing is proper navigation. I've created a custom megamenu to clearly show the hierarchy and layers of information.
Unified style
I incorporated a unified image and art style into the new brand identity - to reinforce trustworthiess and prestige.
Visual pitch deck
As a part of the website, I've created a pitch deck of the company, using custom-built WebGL visual effects interconnected with Webflow's native animations.
Final logo grids
The final version of the logo is geometrically strict, sharp and minimalist. I also manually balanced the optical illusions on pointy overshoots.
Original assets and first concepts
Final concept
"An amazing ability to break the project down into understandable parts with clear assignments."
"We had long postponed the website update out of fear of the complexity of the entire process. However, Marek proved us wrong – he has an amazing ability to break the project down into understandable parts with clear assignments and tasks and handled the whole website update, from basic concepts to launch. The whole time of development flew by incredibly quickly because Marek kept us constantly informed and gave us the space to adjust the project. We especially appreciate his complete preparedness and ability to explain things in a way that allowed us to make the right decisions. All deadlines were met to the letter. We are thrilled with the results, not just us, but also our clients. Marek, thank you for being a fantastic guide in creating our new modern presentation."
Let's talk about your project now!
I am currently accepting new partnerships for Q1 2026.
Tell me about your goals, and let's see if we are a good fit.